Pão à Mão, a simple business consisting of baking sourdough bread and delivering it by bicycle, deserved a direct, caring and welcoming brand from the start. With this in mind, the name made sense as soon as it came up: Pão à Mão can be translated into English in two ways: "handy bread" and "handmade bread". These elements were used in the brand's graphic approach, while maintaining a rustic and homely feel.
